Kraft Foods to double wholegrain content in Nabisco crackers

Kraft Foods has planned to increase the wholegrain content in its Nabisco portfolio, which include crackers brands such as Premium and Ritz, in the US.

“Nine out of ten Americans eat less than the recommended daily amount of whole grains,” said Rhonda Jordan, president, global health & wellness, Kraft Foods. “And a growing number of consumers are trying to increase their consumption of whole grains. By significantly increasing the amount of whole grain in our crackers, we’re giving them an easy, delicious way to get the wholegrain they need in the foods they already enjoy.”

Kraft Foods began to transform its cracker portfolio in August 2009 when it increased the wholegrain content of Original and Reduced-Fat Wheat Thins from 5g to 11g per 31g serving. In continuing this effort, the company plans to increase wholegrain in more than 100 products over the next three years.




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