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Kraft Heinz launches new Frozen Vegetarian Snacks range

Frozen Vegetarian Snacks

Kraft Heinz has announced the launch of its new range of Frozen Vegetarian Snacks in Australia, adding a modern twist to traditional frozen snacks and sides for sharing.  

Bringing variety to the freezer aisle, the new Heinz vegetarian friendly frozen snacking range includes delicious and crunchy Cauliflower Fries, moreish crispy Broccoli Florets and Crispy Mixed Vegetables! 

Paired with your favourite dipping sauce and great when shared with friends, the tasty new range of frozen snacks features delicious fries, a mouth-watering combination of broccoli or cauliflower and potato coated in a seasoned light batter and crispy florets of broccoli, cauliflower or carrot in a lightly seasoned crumb.  

Quick and convenient, for that crispy crunch cook in the oven or bake in an air fryer – from freezer to platter in under 25 minutes (per instructions on pack).  

“Vegetarian snacks are on trend for what consumers are increasingly looking for in modern frozen snack options,” Kraft Heinz chief marketing officer ANZ Shane Kent said. 

“With an increasing number of vegetarians, pescatarians and flexitarians in Australia, we’re pleased to be able to tap into this trend and deliver more variety for customers in the frozen category.  

“As a tasty occasional snack or side, this range is great to share around with friends and family, particularly if some states start to emerge from lockdowns ahead of the summer entertaining season.” 

The Heinz Frozen Vegetarian Snacks range is available in five varieties: 

  • Heinz Cauliflower Fries (400g)  
  • Heinz Broccoli Fries (400g) 
  • Heinz Crispy Broccoli Florets (350g)  
  • Heinz Crispy Cauliflower Florets (350g) 
  • Heinz Crispy Mixed Vegetables (350g) 

“The launch marks an exciting step for Heinz in the frozen category and the first launch into frozen snacking, specifically. We are interested to hear what shoppers think about the range,” Kent said.  

The Heinz Frozen Vegetarian Snacks range is now available nationwide in Australia at Woolworths and independent grocers. 

Check out Kraft Heinz on social media for recipes and further food ideas – Heinz Australia Facebook and Heinz Australia Instagram. 


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