For the first time in Australia, Cadbury Caramilk will officially feature in a sweet-baked treat: Krispy Kreme doughnuts.
Krispy Kreme Australia has taken Cadbury Caramilk to a hole new level, with two new limited-edition doughnut creations. The official collaboration will be taking over more than 700 7-Eleven stores around Australia for a limited-time only.
The doughnut-makers at Krispy Kreme ordered 16 tonnes of creamy Cadbury Caramilk to craft the mouth-watering new creations – The Caramilk Shell and The Caramilk Ring.
The Caramilk Shell features signature shell-filled crème, dipped in Caramilk chocolate and covered in Caramilk flakes. For those who have a soft spot for Krispy Kreme’s iconic Original Glazed doughnuts, The Caramilk Ring is an Original Glazed doughnut, dipped in Caramilk chocolate, sprinkled in Caramilk flakes and finished with a decadent white truffle drizzle.
Made with creamy, caramelised white chocolate, Cadbury Caramilk is now the fastest growing chocolate brand with $56 million in sales and growing 43 per cent in the past year alone.
“The Cadbury Caramilk craze didn’t go unnoticed here at Krispy Kreme, so we knew we had to give Aussies the chance to taste the two iconic flavours brought together in our delicious doughnuts!” Krispy Kreme Australia marketing director Olivia Sutherland said.
“No one can resist Caramilk, and we love coming up with new flavours for our fans which we’re sure will be an irresistibly tasty new addition to the range.”
“Cadbury and Krispy Kreme continue to produce really unique and tasty co-branded products, which have been delivering the wow factor to consumers across the country,” Mondelez International licensing and co-branding manager ANZ Joanne Raven said.
“The partnership between these great brands is a growing success and we’re already collaborating on what the next taste sensation will be!”
7-Eleven head of Food, Emma Metcalf-King, said the team are excited about the new flavours.
“We love providing our customers with innovation, and we are so excited about this exclusive launch of Krispy Kreme Cadbury Caramilk at 7-Eleven!” she said.
“Caramilk is one of our customers’ favourite flavours so we cannot wait to bring these amazing products to life instore – they are irresistibly delicious!”
The freshly glazed Krispy Kreme Cadbury Caramilk doughnuts retail at $3.75 each and are available now at over 700 7-Eleven stores, as well as via 7-Eleven Delivery in participating areas.