Asian sauces and condiments brand, Lee Kum Kee, has announced Mimi Wong, a contestant of the MasterChef Australia 2024, as its newest ambassador in Australia.
Known for her creativity and passion for Asian cuisines, Mimi’s culinary expertise enriches her new role, and reinforces Lee Kum Kee’s commitment to bringing superior culinary experience to Australia. Mimi joins the brand’s growing family of ambassadors in Australia, including fellow MasterChef Australia alumnus and 2023 finalist Declan Cleary, to make authentic Asian flavours more accessible in Australian homes.
Born and raised in Hong Kong, China, the headquarters of Lee Kum Kee, Mimi’s love of cooking blossomed under the guidance of her grandmother, who taught her the fundamentals of Asian cooking, especially working with flavours like ginger, garlic and spices.
After moving to Australia for university, Mimi embarked on a career as an English teacher before applying for MasterChef, where she captivated audiences with her innovative approach to blending traditional and contemporary flavours. Mimi’s personal journey aligns with the essence of the Lee Kum Kee brand, symbolising its rich heritage and essential place in Australian pantries, where Eastern and Western culinary cultures converge.
“Mimi’s vibrant personality, culinary expertise, and passion for Asian food culture align perfectly with our brand’s values. We look forward to seeing how her creativity will inspire Australians to explore our products in new, yet heritage-inspired and exciting ways,” said Gary Hui, Lee Kum Kee’s business development director – Oceania, APAC.
“Growing up, my family used Lee Kum Kee sauces all the time. Now, as a chef, I’m thrilled to share how these flavours can transform everyday meals into something extraordinary.
“Hong Kong holds a special place in my heart, as it’s where I first discovered my passion for cooking. Chinese cuisine is a unique combination of sweetness, spice and heat, and I am passionate about sharing this with Australians. I love showing people how to unlock these flavours and Lee Kum Kee is the perfect brand for those wanting to experiment or hone their Asian culinary skills.”
Mimi will continue to support the brand’s growth in Australia by developing a collection of unique recipes featuring Lee Kum Kee’s iconic sauces, including Panda Brand Oyster Sauce, Premium Soy Sauce, Chiu Chow Style Chilli Oil, and more which will be shared across her social media platforms.