Product name: Lipton Ice Tea Sparkling
Product manufacturer: Unilever
Ingredients: Carbonated water, sugar, tea extract, lemon juice, food acids (330,331), flavours, antioxidant (300), natural sweetner (960 – stevia leaf extract).
Packaging: Available in 440mL cans (RRP $2.50) and 330mL six packs (RRP $7.50) at local grocery stores, and 440mL cans (RRP $3.20) out and about.
Brand website: www.liptonicetea.com.au/sparkling.html
What the company says
Lipton Ice Tea knows how much Australia loves carbonated soft drinks, new things and of course iced tea, so they’ve combined them all together to offer up Lipton Ice Tea Sparkling.
Rowena Ditzell, marketing manager for Lipton Ice Tea, explains, “The Sparkling range was created with consumers in mind who are seeking an alternative soft drink that is really refreshing and without being too heavy on fizz and sweetness. Lipton Ice Tea Sparkling provides the refreshing experience with a great taste. The uplifting qualities found in tea along with a twist of lemon, will quench thirst and deliver the deep and lasting refreshment they are searching for. The range has been a big hit in Europe and we’ve had strong results in local testing so we are confident it will be much loved across Australia.”
Much of the sweet taste in Lipton Ice Tea Sparkling Original comes from a natural sweetener called Stevia, extracted from Stevia leaves, so it contains less sugar than a regular cola. For the same delicious taste of Original Lipton Sparkling with no sugar, Lipton Ice Tea has launched a Zero Sugar flavour with only two calories per 100mL.
Lipton is the world’s best-selling tea brand that has been established for more than 100 years, and is available in more than 100 countries.
Lipton Ice Tea Sparkling is be available in two formats – 440mL cans (RRP $2.50), 330mL 6 packs (RRP $7.50) at local grocery stores, and 440mL cans (RRP $3.20) out and about**. To enquire about stocking Lipton Ice Tea Sparkling, please contact your Unilever sales representative.
* Source: AC Nielsen P&C Ctrack % Share of Total Iced Tea MAT to 01/07/2012 VAL % SHARE.
** Available in 440mL cans and 6 x 330mL multipack cans. All existing Lipton Ice Tea products will still be available. 440mL RRP $3.20 available chilled out and about, or RRP $2.50 on the supermarket shelf. 6 x 330mL multipack cans RRP $7.50, available in supermarkets.