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Low alcohol six-pack beer wins award

The newest member of the Tinnies range, Tinnies Ultra Low Alcohol Hoppy Ale, has just been awarded with Country Winner for low alcohol Pale Ale at the World Beer Awards in the UK.
Tinnies Ultra Low Alc packs plenty of hoppy punch while boasting the super low alcohol content of just 0.5 per cent. At $12 for a six-pack, it has a flavour profile that features a big, malty backbone, it offers a generous and balanced bitterness that makes it feel and taste like drinking a regular strength beer.
“It’s exciting to see the new Tinnies Ultra Low Alcohol Hoppy Ale recognised at an international level only months after launch. It’s a wonderful example of how Coles Liquor is working with local Australian brewers and suppliers to develop quality products that taste great to all Australians,” said Coles Liquor chief executive Darren Blackhurst.
Tinnies Ultra-Low Alc Hoppy Ale was one of over 2,200 different beers from 50 countries in this year’s competition judged by an international expect panel. The winners in the Pale Low Alcohol category were commended on creating delicious low alcohol beers that did not sacrifice on taste.
“Tinnies Ultra Low Alc was a really fun and technically challenging collaboration,” said head brewer at Brick Lane Brewing Jon Seltin. “We’re very proud of the beer itself, and the world beer awards country champion is testament to the quality of the product and the efforts of the brewing, packaging and quality teams behind its creation. Rather than using a dealcoholisation process, we used special brewing techniques to create less alcohol in the first place – the result is a natural product full of flavour, low in calories, and very refreshing for when you’re craving a beer without the alcohol.”
“This win backs up last year’s results where Tinnies Pale won the World Champion trophy at the World Beer awards, and really validates the great collaboration with Coles, and Brick Lane’s attention and dedication to quality,” said Blackhurst.

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