Low-calorie alcoholic drinks on the rise, IWSR

According to the International Wine & Spirit Research (IWSR) Global Trends Report, the popularity of low-calorie alcoholic beverages is continuing to gain momentum across the US and Europe.

The report sights the successful launch of products such as Skinnygirl and Voli Lite vodka in the US as the catalyst for a range of new low-calorie spirit, pre-mix and wine launches across the globe.

The reports states that the market for ready-to-drink market has become near saturated with many brands jumping on the low-calorie bandwagon.

Skinnygirl Cocktails recently launched two new low-calorie expressions in the US containing under 100 calories per bottle, while Slim Lizzy cocktail kegs offer a lower calorie option for the US on-trade, providing low-calorie margarita and cosmopolitan cocktails on tap.

The UK has also proven to be a lucrative market for low-calorie drinks with Diageo releasing Nola, a low-calorie vodka spritz drink in addition to a line of Smirnoff Sorbet Light pouches to tap into the low-calorie drinks trend.

The demand for low-calorie wines is also evident with the launch of products such as Skinny Champagne by Alexander Penet, and Skinny Rose by Champagne Tribaut which both boast low-calorie credentials.


Send this to a friend