To celebrate one of Australia’s biggest cultural events, KitKat Chocolatory has created 500 Special Edition Lunar New Year gift sets, featuring a modern twist on traditional Asian flavours.
Sculpted around the classic KitKat wafer, chocolatiers have taken inspiration from the region to create specialty flavours celebrating the Year of the Rooster, including Red Bean and Toasted Coconut, and Citrus Crème Brulee.
Each Chocolatory Lunar New Year gift set contains eight individually wrapped single pieces, encased in a bespoke bamboo box.
Special Edition gift sets are available exclusively in store at Melbourne Central from Thursday 19th January.
Nestlé Head of Marketing – Confectionery Anna Stewart said, “It’s no secret that KitKat Chocolatory is an innovator and expertly experiments with flavours. This year, we wanted to celebrate a vibrant tradition in Australia by fusing ingredients from different countries.
“In celebration of Lunar New Year, we’ve created a unique chocolate experience to mark the start of spring in many cultures. KitKat enthusiasts can share prosperity, wealth, and success in 2017 with limited Special Edition gift sets,” said Stewart.
On Sunday 29 January at 11.30am, the company invites friends and family to Melbourne Central, to experience an official store blessing and lion dancing to celebrate Lunar New Year.