Mad Mex has been awarded first place and named Overall Winner in the Topfranchise Awards 2022 – the only Quick Service Restaurant (QSR) to be ranked in the top 10.
The fast-casual Mexican restaurant chain received four other #1 rankings across additional categories including Marketing, Brand, Innovation, and Support. Mad Mex also received second in the category of Passion and third in the category of Lifestyle – marking a total of seven award wins.
The awards follow Mad Mex being named Australia’s top premium QSR brand by Roy Morgan in April this year.
In a year of challenges for the QSR industry, from supply chain challenges to labour shortages, the award wins are of particular significance for the restaurant chain and signals continued growth and opportunities.
The Topfranchise Awards, presented by 10 Thousand Feet, is a unique annual award where winners are selected based on the satisfaction of franchisees, not external judges.
In addition to an overall award, the Topfranchise Awards recognise six category-specific achievements in Marketing, Branding, Passion, Support, Lifestyle and Innovation.
Mad Mex CEO and founder, Clovis Young said, “As a purpose-driven business, it’s incredibly exciting to receive such a high accolade and be recognised and rated by our franchisees.
“Our first place is a true testament to the supportive team we have across the Mad Mex business. We are familia! This award is recognition of the feedback in which they rated us top franchisor – and celebrates our open and authentic communication with our franchisees and restaurant network.”
“In addition, the hard work of the Mad Mex team across innovation, brand and support is why our ambition to become Australia’s most loved and respected Mexican food brand is being realised,” Young concluded.
The full list of winners can be found here.