Magnum ice cream launches luxury chocolate collection

Unilever’s premium ice-cream brand Magnum is launching into confectionery with the release of a delicious new Chocolate range. The new Chocolate Collection is made with premium, Magnum Rainforest Alliance chocolate, and features the iconic Magnum chocolate crack.

Launching into most major grocery and independent stores from October this year, the release of the Magnum Chocolate Collection will offer Magnum fans a chance to indulge with decadent, beautifully packaged treats available in Blocks, Bars, Thins as well as Gift Boxes.

Manufactured under license by Kinnerton Confectionery, the Australian release coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016. 

“The premium chocolate segment is the growth sector for chocolate1 in Australia,” says Kinnerton Confectionery Australian Marketing Manager, Vruchi Waje. 

“Young consumers aged between 25-34 are the ones most likely to indulge in a block of chocolate2, however the current premium chocolate offerings lack stand out, and mostly appeal to consumers over 35 years.

The Magnum Chocolate Collection will be available in a variety of flavours across its Blocks, Bars, Thins and Gift Boxes, including Milk, Dark, White, Almond Truffle, Salted Caramel, Intense Raspberry, Double Chocolate, Almond Classic and Praline Crunch.