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Magnum invites you take a simulated bite

In an Australian first, ice cream maker Streets has launched a facial recognition billboard to allow passer-by to simulate biting a Magnum.

The billboards, places in high pedestrian traffic areas in Sydney, Melbourne and Brisbane, instruct people to pretend to bite the picture of the new Magnum Infinity.

A camera inside the billboard recognised the movements and imitates it with a bite out of the ice cream.

Users can even pose for a photo which is instantly uploaded to the Streets Magnum Facebook page.

Joe Peschardt, corporate director of Spinifex Group, the marketing company behind the campaign said the billboard is the first in a series of developments for its revolutionary campaigns.

 “We are very excited to help Magnum launch Australia’s first ever facial recognition billboard,” he said.

“In partnership with JC Decaux, we were able to combine the latest in technology with the art of great storytelling to deliver a highly immersive, unforgettable experience.

“For us this is just the beginning and we’re looking forward to working with Unilever to keep pushing the boundaries of outdoor media.”

Image: Mumbrella

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