After the roaring success of the competition in 2021, OAK is once again making all your flavoured milk dreams come true with the OAK Flavour Generator in 2022.
Consumers will have the opportunity to MAKE YOUR MIX and join the ranks of last year’s legendary winner Paul, with his epic flavour S’more Please. Two lucky finalists will be chosen by OAK, and they’ll bring your favourite full-on flavour combo to life, selling it in stores nationally.
OAK fans can create their flavours via the online OAK Flavour Generator from 1 January. You can choose from 20 flavours with some new kids on the block including pretzel, passionfruit, bubblegum, and coffee. Picture this: juicy strawberry mixed with soft and chocolatey brownie. Or how about bubblegum, meringue and pretzel?
Once you’ve settled on your favourite flavour combo, simply give your OAK flavour a catchy name, personalise the carton colour, and share the backstory of why you chose this as your custom OAK mix.
The two chosen OAK Flavour Generator creations will be brought to life by OAK, making them available to purchase in supermarkets and convenience stores nationwide. The flavours will feature their inventor’s faces proudly printed on the cartons and they’ll be featured in advertising to promote the release of their flavours.
Once launched, OAK will ask everyday Australians to buy, taste and cast their votes online as the two creators battle it out for their mix to become Australia’s favourite new OAK flavour.
The winner will take out a $10,000 jackpot while the runner-up will receive a $2,000 prize.
To submit an OAK Flavour Generator creation:
- Scan the QR code on any OAK Chocolate 600ml promotional milk carton in stores this January, or simply visit www.oakflavourgenerator.com.au
- Make your mix using up to three flavours from the 20 flavour options available
- Name your flavour, personalise your carton, and describe why this is your dream OAK flavour.
The OAK Flavour Generator will be live from 1 January 2022. Make Your Mix entries close on February 6.
The two finalist flavours will be launched in late April, with voting to commence shortly after.
For more information, including terms and conditions, visit www.oakflavourgenerator.com.au.