Aussie consumers are increasingly moving away from consuming oranges in favour of mandarins due to the ease of consumption.
The Western Australian citrus industry has observed a decline in orange sales while simultaneously, mandarins have enjoyed a steady rise in demand, ABC Rural reports.
WA grower, Richard Eckersley said that the trend in switching to the more convenient form of citrus has seen mandarins out-perform oranges for the first time.
“We’ve found that the demand for oranges is dropping. I think, off the top of my head, last year Coles and [Woolworths] outsold oranges with mandarins for the first time on record. I think the consumer trend is definitely shifting from oranges to mandarins, and definitely easy-peel and low-seed to seedless [varieties],” says Eckersley.
“We have tried some mandarin varieties that are difficult to peel, or difficult to eat or have high seed, and the demand for them is definitely not there."