With Manuka Honey top of the ‘must buy’ list for health and beauty benefits, consumers need to be sure that what they are buying is the genuine article, said a major Manuka Honey industry body today.
In response to their fears of counterfeit products, the guardian of New Zealand’s leading quality mark for genuine Manuka Honey – UMF – has come up with an online solution.
The NZ-based UMF Honey Association (UMFHA) has now launched a service on its website that carries a full list of names of licence-holders that can be easily checked for via a handy search function.
It has been designed for users to ensure they can now easily check the company name on product using just about any smartphone.
Overall, over 90 companies are licensed to use the UMF quality mark which represents the purity and quality of Manuka Honey.
The UMF classification and grading system is internationally recognised as the hallmark of premium Manuka Honey.