To celebrate Queen Elizabeth’s Diamond Jubilee, Marmite has released a limited edition version called Ma’amite, and even gotten her majesty’s famous corgi’s in on the advertising.
Marmite, similar to Vegemite, advertises its product with the tagline “you either love it or you hate it,” which has been changed slightly to "Ma'amite, one either loves it or one hates it," with one corgi seemingly in support of the acquired taste and one not so much in the print advertisement.
In the television ad, things get a bit more obvious, as a corgi sniffs the breakfast waiting at the bedroom door in a palace, and then makes its feelings known with a lift of its leg.
The Ma’amite, named after the Queen, often referred to as “Ma’am,” is just one of the countless ways British companies and stores are celebrating the 60-year reign of Queen Elizabeth II.
Check out the video below.
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