Mars Food Australia have voiced their goal to create and promote healthier food choices for consumers. Today the brand announced their new global Health and Wellbeing Ambition, which involves increasing the nutritional value of their products, improving labelling and encouraging healthy eating among families.
Some of the key initiatives of the Ambition include reductions in sodium and added sugar, labelling to highlight the difference between ‘everyday meals’ and ‘occasional products’, and more fruits, vegetables and whole grains in products.
The company also seeks to make their products more accessible around the world and build awareness about the benefits of cooking and eating healthy meals at home.
General Manager of Mars Food Australia, Hamish Thomson, said that as the makers of some of Australia’s most-loved brands, the company has a responsibility to help Australians consume more balanced diets.
“We believe we have significant responsibility to be transparent about our products and to help consumers make informed choices. The Health and Wellbeing Ambition will guide our product development to continue to improve the nutritional content of our portfolio and provide consumers with more information to help make informed, balanced choices,” said Thomson.
“Our ambition is to deliver one billion more healthy meals around dinner tables around the world so that we can make a positive impact on the health and wellbeing of our consumers. This is – and needs to be – a long term strategy to drive real change.”