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Mars Petcare to source sustainable fish

Mars Petcare has committed to using only sustainably sourced fish by 2020.

The company has worked with World Wildlife Fund (WWF) to develop its fish sustainability commitment for its entire Petcare portfolio.

As part of its commitment, the company said it will only use fish from 100 per cent sustainable wild catch and sustainable aquaculture sources, it will replace all wild catch whole fish and fish fillet with sustainable fish by-products and sustainable aquaculture and it will use sustainable alternatives to marine fish ingredients.

“We are leading the way with this commitment to use only sustainably sourced fish and as the world’s largest petcare business we’re in a position to affect real change,” said Pierre Laubies, Mars Petcare global president. “We are confident we can be a catalyst for change and by working with sustainability organisations such as the WWF we hope to encourage the rest of the industry to follow.”

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