Mars will add new labels to savoury products that do not meet their own nutrition criteria.
The label ‘Eat occasionally, once a week’ will be added to brands such as Uncle Ben’s, Seeds of Change, Dolmio, Miracoli and Masterfoods. This latest initiative is a part of the company’s Global Health and Wellbeing Ambition, which aims to increase the nutritional value of Mars products.
Some products which contain high levels of salt, sugar and fat – such as pestos and lasagnes from the Dolmio and Miracoli range – will not be reformulated so as not to compromise the authenticity of their recipes, according to the company.
However, the company has stated their commitment to reducing the salt, sugar and fat levels in their products, aiming to turn ‘occasional’ products into ‘every day’ products.
The food giant has also set itself the target of cutting sodium by 20 per cent by 2021, and reducing sugar in some sauces and light meals by 2018.
A list of occasional products will be available on the company’s website in the next few months, and the new labelling is due to be rolled out within the next year.