On The Shelf

Mars Wrigley Australia expands gum and mint portfolio

gum

Mars Wrigley Australia has launched two new products – ECLIPSE PLUS and EXTRA WHITE – as it continues to drive product innovation in the gum and mints categories.

Developed in Australia by its Asquith-based R&D team, the new additions offer a different take on traditional mint and chewing gum products, designed to provide consumers with smile confidence and that fresh feeling.

The new ECLIPSE PLUS range comes in two flavours, ‘Comfort’ and ‘Release’, which have been expertly balanced with recognisable flavour blends to help Aussies ‘feel their way back to fresh’. ECLIPSE PLUS Comfort will provide consumers with the comforting feeling of a warm hug through a blend of honey, lemon and ginger, while ECLIPSE PLUS ‘Release’ features the much-loved mix of lemon, menthol and mint. 

Continuing Mars Wrigley’s gum and mint portfolio expansion, the company has introduced EXTRA WHITE sugar-free gum, which features sodium bicarbonate to help Aussies keep their smile clean and bright while on the go. EXTRA WHITE sugar-free gum is available in two hero flavours, spearmint and peppermint.  

Endorsed by the Australian Dental Association (ADA) and the FDI World Dental Federation, chewing sugar-free gum like EXTRA WHITE is scientifically proven to support a healthy oral care routine. 

gum

“The expansion of our gum and mint portfolio with the launch of ECLIPSE PLUS and EXTRA WHITE signals our continued commitment to driving local innovations out of our Asquith site,” Mars Wrigley Australia R&D director Chris Hutton said.

“Our new product innovations offer consumers a welcomed and refreshing take on old favourites. We see the gum and mint category as a key growth engine for our Australian business, and we’re delighted to be able to offer consumers exciting new flavours and convenient solutions that complement their oral care routine. With more than 60 years of manufacturing history in Asquith, we’re a proud Australian manufacturer and are continuing to invest and innovate new products across our gum and mints portfolio locally. It’s an exciting time for us!” 

ECLIPSE PLUS and EXTRA WHITE gum are now available in major supermarkets and convenience stores nationwide. 

Mars Wrigley’s Asquith factory produces some of Australia’s favourite gum, mint and confectionery brands such as EXTRA, SKITTLES, ECLIPSE and JUICY FRUIT. 

JOIN OUR NEWSLETTER

JOIN OUR NEWSLETTER
Close
Send this to a friend