To celebrate Masters’ rich 100 year history and the enduring love West Australians have for this local icon, the brand is kicking off a year of celebrations by launching an exhibition at WA Museum Boola Bardip.
Open from Wednesday 29 January to Sunday 30 March 2025, the eight-week exhibition will feature a beautifully curated display of Masters’ legacy, featuring vintage advertising, historical artefacts and memorable items that reflect the brand’s heritage and impact in Western Australia.
Michael Partridge, a fourth-generation dairy farmer whose family has proudly supplied Masters for many decades, played a pivotal role in bringing the exhibition to life.
His contributions, including vintage packaging, old bottles, and butter churns, highlight the brand’s enduring legacy and connection to Western Australia.
“It’s not just about producing high-quality dairy; it’s about the shared history we’ve built and the trust Western Australian families have placed in us over the decades,” he said.
“Being part of this exhibition and sharing these pieces of Masters’ past has been a proud way to honour its 100-year milestone and celebrate a brand that holds such deep roots in our community.”
With the factory located right here in Bentley Perth, Masters has been a local favourite since day one. From humble beginnings to icon status in the dairy industry, Masters is proudly WA made and Australian owned.
“100 years is no small feat and reaching this milestone is a testament to Masters spirit and innovation. As we commence 100th birthday celebrations, we honour the legacy of Mr. and Mrs. Masters who first established the brand in 1925, while also looking forward to another century of WA dairy goodness” said Darryn Wallace, executive general manager at Bega.
“Masters has been an integral part of the Western Australian community for a century and we couldn’t have achieved this milestone without the support of our loyal WA locals.”