Matilda’s Frozen Fruit has expanded its range to include frozen seasonal mixed berry product, blueberries and mangoes, in response to increased demand.
In December, the company launched the first locally grown brand of frozen strawberries. This followed a hepatitis A scandal involving imported frozen berries which saw more than 30 people become sick.
The company supports the push for transparency in food labelling.
According to co-founder Ruth Gallace, the new mixed berries, blueberries and mangoes will all list the exact region where the fruit is sourced.
“When we sourced equipment for the factory in the Yarra Valley, I wanted to make sure we had complete transparency in our labels, and as a mother, I can see why consumers increasingly want to know the origin of food and want to trust that what they’re buying is from what is listed on the packet,” she said.
She said having a percentage of Australian food listed on the product is a start, but Matilda’s would like to see more producers list exactly where all of the products in the packet come from.
“We shouldn’t have uncertainly about origin. Consumers should have a clear choice regardless what they decide to do,” she said.
Matilda’s products are available in premium independent supermarkets nationwide.