On The Shelf

Maxibon flavour returns remastered

After an 8-year hiatus and countless requests from Maxibon fans across Australia, the Maxibon Peanut Jams with Butter is returning to Maxibon’s flavour roster.

The original PBJ Bon was deliciously irresistible, but the sequel is expected to be better, bolder and full of extra flavour.

Maxibon’s newest spinoff of the iconic flavour duo, will take Aussies on a nostalgic sandwich journey.

Maxibon brand manager, Stephanie Chosich said, “We are so excited about sharing our revamped creation with Maxibon fans across Australia. We’ve had more requests to bring this flavour back than any other, so at a time when sandwich delis and ice cream sandwiches are buzzing across Australia, the timing felt right.”.

Aussie can expect crushed peanuts and a PB flavoured slab followed by a raspberry jam syrup, sandwiched in-between two chocolate biscuits on one end and dipped in choc on the other with more crushed peanuts.

“We’re really proud of Maxibon Peanut Jams with Butter, and there’s a few people on our team who are already speculating whether this could be Maxibon’s most delicious creation yet!” said Chosich.

Maxibon is one of the biggest and most popular ice-cream sandwich in the country, satisfying Aussie snack cravings for over 20 years.

Maxibon Peanut Jams with Butter is available in single serves and 4-packs now at Woolworths and independent grocery stores and petrol & convenience, and Coles from April 8th.

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