McCormick has launched a new range of seasoning sachets, the McCormick Grill Mates seasonings.
The sachets are packaged in a resealable package, and are made with large herb and spice particulates, especially formulated for barbecuing and grilling.
The new range has been launched just as the Australian BBQ season hits off as a perfect accompaniment to steaks, beef patties and chicken wings.
The seasonings are also being marketed as a tasty addition to home cooked meals such as gourmet pizzas, lamb koftas, vegetables and roast dinners.
Andrew Graham, brand manager for McCormick Grill Mates says is excited to be launching the new range of seasoning sachets, stating that they make a perfect additional to any pantry.
“We developed this product to assist the home cook who is looking for that little bit of inspiration for the family meal,” he said.
“It’s the ease, convenience and flavour profile of McCormick® Grill Mates® that we think will also appeal to the BBQ expert.”
The McCormick® Grill Mates come in four flavours; Classic BBQ Mediterranean Chicken Blazin’ Pepper Steak Bush Lamb.
The launch of the new products will be completed with print, digital and social campaigns as well as a national PR campaign.
McCormick Grill Mates will also be part of the Big Aussie Barbie event which raises money for the Prostate Cancer Foundation of Australia.