The Health & Wellness Award finalists include Fishers Beef Sirloin, KR Castlemaine Shaved Meat Range, Microwave Beef and Teys Gold MSA Steaks. FOOD Magazine congratulates all the finalists in this category.
Fishers Beef Sirloin
This product was created in answer to a consumer-driven need for more consistently tender products. The Sirloin is lightly infused with a teriyaki marinade. Fishers Meats have taken budget beef striploin and turned it into a steak that compares favourably with most of the top grades of sirloins while being retailed at about 75% of the cost. The product is delivered frozen, boasts a massive 730 day shelf life, and is a unique entrant in the current Australian market.
www.fishersmeat.com
KR Castlemaine Shaved Meat Range
KR Castlemaine has recently launched an innovative new four-pack design into the dairy-case section. Comprising a range of shaved hams, chicken, turkey and salami products, the new format offers the consumer convenience and freshness with either 4 x 30g portions or 4 x 50g portions. The four-pack is neatly held together with a new-look outer sleeve, which is a revolutionary design for the smallgoods category, delivering key benefits to the retail trade.
www.krcastlemaine.com.au
Microwave Beef
Increases in the number of working women and changing trends in ethnicity have led to greater indulgence in microwave cooking. For those with time constraints, who are on the lookout for easy meal solutions, taste, food quality, and convenience are attractive factors. Cargill’s Microwave roast beef is an innovative new beef product that is ready-to-cook and guarantees a juicy, soft and tender textured meat. The product is presented in microwave-safe packaging for microwave cooking or can be removed from the packaging and roasted in a conventional oven.
www.cargill.com.au
Teys Gold MSA Steaks
The packaging of the MSA Steaks is visually appealing and increases customer’s awareness of MSA beef. The fact that it is also thermoformed increases the shelf life of the product for up to six weeks, which then gives the retail sector plenty of time for the consumer to purchase the product. The individually boxed 300 gram MSA Steaks appeal to the high-end retail sector, giving the option and opportunity to purchase a conveniently packaged, restaurant quality steak.
www.teysbros.com.au
The Meat & Smallgoods Award is proudly sponsored by Siemens.
www.siemens.com.au
Lena Zak is the editor of FOOD Magazine.