On The Shelf

Melbourne-made NED Australian Whisky taps into local demand

NED

The Australian-based whisky brand, NED Australian Whisky, is the fastest growing whisky brand in the country, with more Australians adding its locally owned and made products to their carts. 

Founded by Melbourne locals, NED Australian Whisky was established by Top Shelf International with one desire in mind – to create a locally distilled Australian whisky that all dark spirit drinkers could be proud of. Whisky connoisseurs and casual enthusiasts alike can sit back and enjoy the full strength and character of a whisky made on Australian land. 

The inspiration behind NED Australian Whisky came from Ned Kelly, an icon who is deeply woven into the Australian vernacular and who the founders considered the best choice on entering a category of alcoholic beverages that include mainly imported brands. 

When it comes to purchasing spirits, Australians are committed to supporting local businesses, particularly distilleries. In February 2021, Dan Murphy’s highlighted a big increase in Australian whisky sales with a 150 per cent growth over a six-month period. Yet only 8 per cent of spirits consumed in Australia are made in Australia – a stat that the NED Australian Whisky will grow along with the other premium Australian spirits brands available. 

“An idea born out of a Melbourne pub, we had the vision to create a high-quality whisky that is uniquely Australian and all consumers can enjoy, whether it’s in the comfort of their home or on a night out with mates,” NED Australian Whisky co-founder Jason Redfern said. 

Aimed at setting the highest standards of quality whisky Australia has to offer, the team at Top Shelf International has pulled the best techniques to craft its uniquely Australian whisky, one that has the exceptional characteristics of a top-shelf bourbon. 

Dark spirit drinkers are drawn to the mellow grain and vanilla aroma, then the smooth clean heat of the whisky, before a dark chocolate yet oaky finish that stays long after the first sip. NED is distilled from all Australian grown grain, mashed and fermented in Melbourne with its own proprietary process, taking the best of single malt production and combining it with sour mash techniques. 

Aged in new and second fill American oak, the whisky takes its mellow character from the changeable Melbourne weather. Every barrel of NED Australian Whisky is tasted and assessed before being harvested, hand bottled, hand labelled and delivered to consumers nationwide. 

Forging its own path to create something uniquely Australian, NED Australian Whisky is set to continue making its mark in the Australian whisky scene. NED Australian Whisky is available online and at Dan Murphy’s, IGA, Celebrations and Bottle-O stores nationwide from RRP $60.00. 

To learn more about the NED Australian Whisky story or to shop, visit www.nedwhisky.com.au. 

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