Menora lands “game changer” deal

Menora Foods has landed a deal with Premier Foods in what is being described by the food marketing and distribution company as “an absolute game changer.”

Menora has secured a deal with the London Stock Exchange-listed Premier Foods for its Peckish range of rice snacks, The Australian reports.

The brand, which also distributes Cobram Estate olive oil, Wattle Valley cheeses and dips and Maille mustard, is also in talks with the US and South Africa to take their brands into new markets.

‘’It is an absolute game changer for our business. To have a business such as Premier recognise the value in a brand such as Peckish and to take it into a market which is three times the size of Australia is a great achievement,’’ said Menora chief executive, Sam Schachna.

The Peckish and Wattle Valley brands entered the New Zealand market three years ago as the first stage in Menora’s international expansion plans, and the New Zealand business is now has a turnover of more than $20 million with more than 40 percent market share.

Menora markets more than 1,500 products and half of its revenue comes from supplying independent grocery stores. The company has also moved into chilled meals and the beverage market through a deal with Saxby’s soft drinks.

Established in Melbourne in 1967 as Menora Gourmet Products, three years ago Menora Foods invested in a state-of-the-art head office facility in Noble Park, containing warehousing for dry, chilled, frozen and confectionery products,


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