On The Shelf

Menz Violet Crumble and Bulla launch violet crumble ice cream

Asembl has brought two iconic brands, Menz Violet Crumble and Bulla, together for a Violet Crumble ice cream on a stick.

Asembl has brought two Australian iconic brands Menz Violet Crumble and Bulla together for a fully branded delicious Violet Crumble ice cream on a stick.

The new ice cream will be available from October 2023 across Coles, Woolworths, IGA, independents as a four pack.

The Violet Crumble ice-cream on a stick will also be available as a single serve stick in Coles Express and 7-Eleven across Australia.

The ice cream features creamy honeycomb flavoured ice cream coated in milk chocolate with crunchy honeycomb pieces.

“When we were looking for a partner to help bring this Violet Crumble product to life, it made sense for us to reach out to Bulla who have been creating ice-creams that Australians know and love for over a century,” says Phil Sims, CEO of Menz Confectionery.

“Bulla has been able to take our brand ethos of ‘the way it shatters that matters’ and bring it to life in a brand new ice-cream that delivers on flavour and represents Violet Crumble so well. We can’t wait for Australia to have the chance to taste it for themselves.”

“As a 113-year-old Australian family owned business, Bulla is proud to be synonymous with the unfakeable taste of creamy Australian dairy products,” said Bulla Head of Marketing, George Poulos.

“We are proud to announce this licensing deal with Menz to be able to bring new life into such a nostalgic and iconic product like Violet Crumble and being able to manufacture this product from our factory in Colac, Victoria.”

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