At-table ordering company me&u has announced an exclusive partnership with SaaS digital marketing platform Eagle Eye to create a suite of products for marketers in the hospitality industry, giving venues a deeper insight into their customers and opening up new revenue streams.
The exciting collaboration combined with me&u’s newly released CRM will provide venues with the control and flexibility to craft real-time performance marketing campaigns and enable true one-to-one personalisation when targeting end customers.
Delivering a range of tried and tested offerings across multiple sectors, Eagle Eye enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels.
The omnichannel platform underpins the loyalty programs of the world’s leading retailers, including Woolworths Group in Australia, and the biggest hospitality operators, including Greene King, Mitchells & Butlers and Pret A Manger.
This union of two industry leaders comes as me&u recently revealed their series C capital raise of $30 million, led by Acorn Capital and the launch of their new CRM.
The tap-order-pay platform’s 2023 focus will be in continuing to provide product development that enhances the traditional dining experience.
To learn more about me&u, visit here.