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MICE adds educational conferences to schedule

Among the topics slated for discussion is the crucial issue of cleaning and maintaining coffee equipment.

The Melbourne International Coffee Expo (MICE), renowned as the largest coffee-dedicated trade show in the Southern Hemisphere, is set to launch a series of educational conferences. 

Scheduled to take place from May 12 to 14 at the Melbourne Convention and Exhibition Centre, The Melbourne International Coffee Expo (MICE) will feature a diverse array of conference topics designed to cater to the needs of industry professionals.

Among the topics slated for discussion is the crucial issue of cleaning and maintaining coffee equipment. Lauren Chartres, the show director for MICE, expressed the organisers’ commitment to providing additional value to attendees through educational initiatives.

Chartres emphasised the importance of offering practical advice that can directly benefit businesses in the coffee sector. She noted, “We want to provide information for them to take their business to the next level. That fits with our ethos of helping the industry grow.”

Highlighting the significance of proper equipment maintenance, Chartres underscored its impact on product quality, hygiene standards, and overall operational efficiency. 

“Cleaning equipment and how important it is can often be dismissed. But cleaning coffee equipment is very important,” she said.

Moreover, she pointed out that effective maintenance practices not only preserve the flavour profile of coffee but also contribute to the longevity of equipment, reducing the need for frequent replacements or costly repairs.

By addressing such practical concerns through their conference series, MICE aims to empower industry stakeholders with the knowledge and tools necessary to thrive in a competitive
market landscape.

“Traditionally, MICE has always been an expo but over the last handful of years we have received some feedback from attendees who want more educational opportunities at MICE,” said Chartres. 

“That’s when we decided to introduce the café owner’s educational series. We were very deliberate about the target audience for that being café owners because they are the MICE attendees and the ones our exhibitors are most keen to talk to.” 

Chartres said the series, with topics such as cleaning and maintenance, is designed to provide industry stakeholders with invaluable knowledge to help them grow their businesses. 

“So, while they are getting the opportunity to meet with businesses and have conversations with them, they were also looking for further education like they might see at other events,” she said. 

The investment costs associated with coffee machinery is another reason MICE organisers recognised the need for cleaning and maintenance to be a one of the topics. 

“Coffee machines are a huge investment, especially for a small business, but they have a long life if they are cleaned and serviced correctly,” said Chartres.

“Cleaning and maintenance are very important, especially for everyday use. And this helps stakeholders maximise their investment. Saving money doesn’t always mean cutting costs.”

The conference is scheduled to run each day of the expo and will focus on several themes around topics such as procurement, innovation, technology, and business growth.

It presents an ideal setting for food and beverage manufacturers.

The conference will delve into diverse themes including ‘stories from origin’, ‘innovations in technology’, ‘retailers’ procurement preferences’, and ‘scaling up your business’. For instance, the ‘Scaling up your business’ segment will feature equipment suitable for businesses of all sizes, catering even to those transitioning into a more manufacturing-focused approach.

Emphasising the core mission of facilitating connections between buyers and sellers, the expo serves as an annual gathering point for industry members to conduct business. Notable attractions include Roaster’s Alley, showcasing the talents of leading coffee roasters, and Origin Alley, offering insights into coffee sourcing directly from farmers.

A highlight of the event is the Product Innovation Awards, providing exhibitors with a platform to unveil their latest offerings to the diverse MICE audience. Judged by both industry experts and attendees, this platform fosters innovation and market exposure.

MICE serves as a comprehensive showcase of cutting-edge technology driving the global coffee industry forward. Whether seeking state-of-the-art equipment or aiming to elevate business visibility among industry leaders, MICE2024 presents an unmissable opportunity for stakeholders across the coffee sector.

With so much of the coffee community brought together annually, the opportunities to generate businesses, to start partnerships, and for the coffee community to network continued to grow year over year. 

MICE2024 will be held from 12 to 14 May, 10:00am to 5:00pm, at the Melbourne Convention and Exhibition Centre.


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