With only a small number of stands still available ahead of the Christmas shutdown period, the Melbourne International Coffee Expo (MICE) is calling on businesses to act quickly.
Planning for the 2026 edition is well underway, and exhibitor demand has already surged across equipment, roasting, green bean, café supply, packaging, technology, dairy and alt-dairy, ancillary services, and specialty beverage categories. Stand allocations are filling at a faster pace than previous years, prompting organisers to encourage early bookings to avoid delays and missed opportunities during the December–January holiday period.
“Securing a stand ensures businesses don’t miss out on a spot in the show. Last year the visitor numbers were record breaking, and on the back of that there won’t be many stands available in the new year ” Siobhan Rocks, general manager, Events, said.
The Christmas shutdown typically sees extended response times across the industry, making pre-holiday planning essential for brands looking to maximise their presence at the world’s destination for coffee. Early stand confirmation not only guarantees placement but also allows exhibitors to take full advantage of upcoming marketing and promotional opportunities in the lead-up to the 2026 event.
MICE 2026 promises to deliver another world-class showcase, bringing together café owners, roasters, baristas, equipment manufacturers, green-bean traders, distributors, and innovators from Australia and around the world. With more than 30,000 attendees expected, the expo remains a vital platform for businesses seeking to connect with decision-makers, launch products, build partnerships, and engage with the wider industry.
Explore the involvement opportunities and secure your spot before the clock runs out: https://internationalcoffeeepxo.com/get-involved