On The Shelf, Retail

Milkybar and MILO collaborate on new product

The rumours are true, Milkybar and MILO, have teamed up to launch Milkybar MILO – the ultimate white chocolate treat with an iconic, crispy twist.

Combining the creamy smoothness of Milkybar with the crispy, malt goodness of MILO powder and balls, it’ll have you feeling nostalgic and your inner kidult jumping for more!

“We saw huge success with the launch of KitKat MILO last year and knew that we had another iconic combination we could bring to Australians with Milkybar MILO. The creamy, malty combination of these two power brands is so delicious,” said Nestle head of marketing confectionary, Melanie Chen.

“When news of Milkybar MILO was leaked, the anticipation from the Australians in-the-know has been extremely positive. We can’t wait to see the reactions when they actually experience it!”

Milkybar MILO  will be available early August in supermarkets and convenience retailers across Australia in two different formats – MilkyBar MILO Block (160g) and Milkybar MILO Bar (45g).

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