Mixing up an industry – meet Mt. Elephant, the health and lifestyle brand bringing hemp back

Mt. Elephant has released a new range of healthy and nutritious plant-based proteins in supermarkets, convenience stores and selected cafes across the country.

The latest innovation from Australian Primary Hemp, one of Australia’s largest producers of home-grown hemp, comes Mt. Elephant – a mainstream health and lifestyle brand that is bringing health-minded customers premium plant-based proteins and naturally nourishing products designed to help the mind and body.

“In 2020, we swapped buying bread for baking it instead, and meat for plant-based alternatives. Food is, and always has been, about more than just sustenance, it is an ongoing source of comfort, connection and holistic wellbeing,” said James Hood, co-founder of Australian Primary Hemp and its new brand Mt. Elephant.

With whole-body health and innovation at the forefront of the brand, Mt. Elephant’s range of baking mixes, bars and mylks offer plant-based, delicious ingredients and food, designed to make the ordinary, extraordinary.

Launching this month are Mt. Elephant’s range of:

  • Breads – keep your 2020 baking going with this range of delicious and nutritious gluten-free and vegan-friendly banana and savoury bread mixes prepared under 5 mins. All you need to do is add your favourite toppings or inclusions to make it to your liking!
  • Pancakes – these easy to make Almond and Buckwheat pancakes mixes are flipping traditional pancakes on their heads, packed with superfoods and free from refined sugar, these are already proving to be a big family favourite
  • Protein Balls – make smart snacks for the whole family with a Mt. Elephant superfood protein ball mix. From rich cacao to the superfood maca, there’s something to suit everyone’s taste buds.
  • Bars – get ready to Rise, Restore and Relax with Mt. Elephant’s range of hemp bars, jam-packed with the nutrients you need to get through the day. Available in Salted Caramel, Honey & Nut and Apricot & Nut, they are perfect for those on-the-go.
  • Mylk – made using 100% Australian-grown ingredients, Mt. Elephant’s hemp and oat mylk is the first hemp milk to launch in Australia. It’s just like your regular deliciously creamy oat milk, but packed with super nutrients of hemp, plus it won’t split in hot drinks like some other plant-based alternatives.

Alongside superfoods such as buckwheat flour, maca and lucuma, one of the founding ingredients of Mt. Elephant’s new range of plant-based bars, baking mixes and mylks is 100 per cent Australian-grown and sown hemp.

Often misunderstood, hemp is one of the world’s most dynamic and useful plants with over 25,000 uses from clothing to paper, construction materials, biofuel and even rope, as well as being recyclable, reusable and 100 per cent biodegradable. It is also an incredibly nutritious source of food.

“Plant-based alternatives, and products that make living healthily and sustainably more convenient for the whole family, are set to skyrocket. Our brand is all about deliciously nutritious ingredients, made easy, and enabling people to make the switch to more naturally nourishing food,” said Hood.

Vegan-friendly, GMO-free, and free from gluten, dairy, soy, refined sugar or nasty additives like high-fructose corn syrup, the entire Mt. Elephant range has been specially formulated so that being healthy will never feel like a compromise and Australian families are ready to elevate the everyday.

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