Moet Hennessey uses Avery Dennison’s Fassion labelstock for champagne label

Moet Hennessey has partnered with Avery Dennison to create a functional neck label that secures the foil cap wrapping of the company’s champagne brand, Moet & Chandon.

Avery Dennison has used a Fasson self-adhesive labelstock which combines Fasson PE150, a top-coated 150 micron white polyethylene film, with a solvent acrylic adhesive, Fasson S700, carried on a white glassine release liner.

The company said, it ensures high-speed label dispensing on the packaging line.

“The Fasson labelstock we are using for our champagne bottle ‘cravates’ is perfectly suited for use on our production line and also delivers the high quality of presentation which we strive for with our champagnes,” Gilles Cateau, Moet Hennessy process engineer, said.

“The Fasson adhesive gives a finish that is much superior to the wet-glue solution we used before, which left visible traces of glue on the glassware. We have experienced a real qualitative improvement since we have been using the Fasson solution.”

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