Mondelēz launches Cadbury Snacking Right platform in Australia

Snacking Right is a new mobile-friendly digital platform for Cadbury fans and provides on-back packaging disposal information.

Accessible via QR codes on Cadbury packs, Snacking Right provides current recycling and packaging disposal information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.

Snacking Right is a new mobile-friendly digital platform for Cadbury fans in Australia. Australians will notice the QR codes appearing progressively across the Cadbury chocolate range from July, with the concept expanding to include further brands and products in the future.

The platform will offer Cadbury fans recycling and packaging disposal information, as return-to-store programs and local recycling infrastructure evolves.

Snacking Right also includes information about the brand’s world-first Cadbury Dairy Milk blocks wrapped in 30 percent recycled content and further efforts to support a circular packaging economy.

Mondelēz International president Australia, New Zealand and Japan Darren O’Brien said, “Our goal is to build a more sustainable snacking company in Australia, by providing consumers with clear recycling and disposal information.

“Whilst other disposal programs have come and gone, Snacking Right is Mondelez’s very own digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our impact on the environment.”

The Snacking Right platform also introduces Cadbury fans to Mindful Snacking, a snacking approach developed in partnership with behavioural scientists and eating experts. Included are tools and activities to enjoy chocolate more mindfully and with greater attention and intention.

Mondelēz International’s commitment to sustainable sourcing is also highlighted on the Snacking Right platform.

Cadbury fans can learn more about the dairy farming families who proudly supply fresh milk to the brand. Featured is farmer Darren Fielding and his family, who farm 320 Friesen cows in Tasmania’s North-West and have been supplying Cadbury with fresh milk for three generations.

“My family is beyond proud to be supplying Cadbury with our milk, and putting smiles on millions of faces for decades now. With the QR code now on-pack, Aussies can learn a little bit more about us, our history and the role we play in creating such iconic products.”

The platform also provides information on Cocoa Life, Mondelēz International’s sustainable cocoa sourcing program, working to transform the livelihoods of farmers and build stronger and empowered cocoa-growing communities.

For the desktop version of the Snacking Right platform, visit here.

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