Coca Cola’s Mother energy drink has launched a morning occasion beverage, Mother Revive, allowing the brand to offer consumers “a range of energy drinks choices for any time of the day.”
Mother Revive comes in a lemon lime flavour and comprises added caffeine, tea and yerba mate, a traditional South American herb.
Pamela Wyatt, Mother marketing manager, said “Mother Revive provides Aussies with a wakeup call for the mornings when they are most in need a lift … With the arrival of Mother Revive, we now offer Aussies a range of energy drinks choices for any time of the day.
“We have seen large growth in the morning energy segment in similar markets like the US and are encouraged by its potential locally,” she said.
The launch is being supported by a multi-million dollar marketing campaign, running from 9 March to late April, and will include a new TV, cinema, radio, mobile, digital and out-of-home creative including bus shelters, train station cross tracks, sampling activity and point-of-sale.
Mother Revive will be available in four pack sizes: 250mL, 500mL, 4 x 250mL and 4 x 500mL.
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