Product name: MOTHER Green Storm
Product manufacturer: Coca-Cola
Ingredients: Carbonated Water, Sucrose, Food Acids (330, 331), Taurine, Flavour, Colour (150d), Preservative (202), Caffeine, Vitamins (Niacin, Pantothenic Acid, B6, B12), Guarana Extract (0.005%).
Shelf life: Every pack has a best before date on the bottom
Packaging: MOTHER Green Storm will be available in three pack sizes -f 250mL, 500mL and 4 x 250mL
Product manager: Steven Ruhl
Brand website: http://www.facebook.com/MotherEnergy?fref=ts
What the company says
MOTHER Energy Drink has expanded its Aussie range with MOTHER Green Storm – a mother of an energy hit fuelled by natural caffeine.
MOTHER Green Storm will be available in three pack sizes – 250mL, 500mL and 4 x 250mL – across grocery, corner stores and petrol stations nationwide.
“With MOTHER Green Storm, we’ve expanded the MOTHER range to add a variety that is perfect for consumers who are looking for a MOTHER of an energy hit, with naturally sourced caffeine.” said Steven Ruhl, MOTHER marketing manager.
“With the arrival of MOTHER Green Storm, Aussies blokes can ‘Go Big, Green and Mean’ with more variety in their energy drink choices from MOTHER than ever before.”
The launch will be supported by an integrated marketing communications campaign with multiple touch points including outdoor, proximity advertising in supermarkets, convenience stores and petrol stations, sampling, and social media.
MOTHER Green Storm joins the classic MOTHER flavour, MOTHER Lemon Bite, MOTHER Surge Orange, MOTHER Frosty Berry and MOTHER Sugar Free, to bring the current range of MOTHER energy drink choices in Australia to six.