Murray River Organics (MRO) has launched two of its own branded premium ranges in Japan as part of its strategy to grow exports under the ‘Taking Sunraysia to Asia’ program.
MRO’s branded ranges Gobble and Premium Australian Clusters are organically certified and ideal for the Asian markets which are focused on the quality and food safety that Australian growers deliver.
They have been launched at Foodex Japan, Asia Pacific’s largest food and beverage trade show, taking place over four days in Chiba City where the latest food trends are showcased.
MRO’s Sales & Marketing Manager – Export, Adelyn Chee, said: “These new products are the first for these brands in over 4 years. Our Gobble mini snack boxes are aimed at children in the Asia region with 12 grams of organically certified dried vine fruit suitable as a snack on the go and Premium Australian Clusters come in a gift box, ideal as a present for Asian customers looking to gift a piece of Australia to their friends and family.”
“We believe Foodex Japan is the perfect venue to launch Gobble and Premium Australian Clusters with more than 85,000 people from 78 countries expected to attend. There is no better way to build international awareness of our unique products, “Adelyn Chee said.
More than 80% of MRO’s fruit is exported and it already has well established export markets in Japan, China, Vietnam, Korea, Taiwan and USA.
Mr Akihiro Asai, President of Alpha Foodstuffs which is one of the largest organic dried vine importer and distributors in Japan said; “We are very pleased to be working with Murray River Organics and look forward to expanding the range and volume of Murray River Organics products in the Japanese market.”
MRO chief executive Valentina Tripp said, “Australia has the best dried vine fruit in the world and our strategy for 2019 is to extend our range of branded Dried Vine Fruit products, both natural and organic, suited to the Asian consumer. With concerns about food safety in Asia and the trusted Australian clean and green image we believe the strong interest we are seeing from the region will result in significant new contracts, and Foodex is an exceptional place to kick off our regional roll out.”