Organic organisation, Biological Farmers of Australia, has changed its name to Australian Organic.
According to a statement issued by the not-for-profit organisation, the name change better reflects the business of Australian Organic, which is to promote organic produce, better educate the public about organic food and fibre, and facilitate organic certification.
Organic Australia owns the logo that appears on many certified organic products in Australia 0 the Australian Certified Organic 'Bud' mark as well as the Organic Growers of Australia sunflower logo, a certifying trademark for small growers.
Both of these brands will be unaffected by the name change.
Chair of the Australian Organic Ltd board, Andrew Monk said "Biological Farmers of Australia was a great name that reflected the origins of the company, at a time when organic as a brand was not well understood; however now the company is made up of farmers, manufacturers, wholesalers, retailers and consumers committed to growing organics in Australia, with the promotion of organics being the core focus of the group.
"We needed a stronger brand that supports the company's long term goals and clearly says what we are about."
Biological Farmers of Australia was formed by a group of farmers 25 years ago to support organic farming, before moving into certification.