Natural and organic expo heads to Sydney

A tradeshow devoted exclusively to natural and certified organic food and grocery products will be held in Sydney, 3-4 May 2015.

The Naturally Good Expo is the first large-scale tradeshow and learning event for retailers, distributors and manufacturers of packaged health products in Australia and New Zealand and will be held in Sydney at Royal Hall of Industries, Moore Park.

According to event director Andrew Jones, the event is a barometer for where the natural and organic products market is now, and where it is headed.

“There’s been an explosive shift in the way we consume, with today’s mainstream shopper more educated and more passionate about the benefits of eating and living a healthier lifestyle. Coupled with the growing gluten free, vegetarian, paleo and other specialty diet communities, this healthy lifestyle movement has evolved from fad to essential choice wherever consumers make purchase decisions.

“We have moved beyond awareness to a tipping point where there is now high demand for all things natural, organic and sustainable.” Jones said.

“Naturally Good Expo is where you can see and sample what’s new in the market, discover the latest product innovations, identify what’s selling today, and gain an insight into what the health and wellness trends of tomorrow are. The event provides a window into the many categories driving growth of the health and wellness retail market in the region.” 

Naturally Good Expo will feature nearly 200 exhibitors with thousands of SKUs showcasing the biggest selection of natural and certified organic food and beverages, vitamins and supplements, natural cosmetics, skin care and toiletries, and home and pet products.  New products are the lifeline of the retail and grocery industry so there’s been a concentrated effort to ensure a good mix of new products and new companies are represented on the Expo floor.

A Featured Product Showcase will highlight new products and innovations being exhibited at the Expo. Attendees can see the products at-a-glance, then head off to the exhibitors stand to sample the product and learn more about the ingredients and health benefits.

Education is a strong focus of the event with more than 30 sessions running across the two days. All sessions are free and provide in-depth information and insights on product and market trends, consumer and shopper behaviour, merchandising, and customer experience. For brand marketers and product manufacturers, there’s a series of education sessions that deliver practical ideas and strategies for business growth. Topics cover getting products retail ready, pricing and margins, building out distribution, brand building, packaging and labelling, and exporting into the two largest consumer markets in the world, Asia and North America.

Admission to the Expo is strictly trade only. The entry fee is $30 however if your pre-register online before 30 April, it’s free. To register or for more information on the event including the full education program, speaker line up and exhibitor list, click here.


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