Naturally Good Expo returns to Sydney for 2021

The 2021 Naturally Good Expo is returning in 2021 from 30-31 May at Sydney’s International Convention Centre.

Now in its seventh year, the expo – last held in 2019 due to 2020 event restrictions – will have more than 310 exhibitors and 12 presentations showcasing the hottest products and trends featured at the B2B event.

Partnering with Australian Organic, Australian Made, Complementary Medicines Australia and others, retailers can see, sample and experience diverse businesses and producers across the food, beverages, beauty, personal care, health, home and lifestyle sectors.

Lynn Ormiston, Commercial and Digital Innovation Manager at Naturally Good, said there had been much discussion throughout the past year about the 2021 event.

“There was an overwhelming feeling throughout the natural health industry that the show should go on this year, with the full support of key and long-standing exhibitors and partners such as Unique Health Products, Global By Nature, Bio Living and others,” said Ormiston.

Ms Ormiston said the global challenges of 2020, had given rise to an unprecedented focus on health and well-being, with strong demand for clean-living products.

“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind,” said Ormiston.

“Retailers are now very interested in products featuring ‘the natural advantage’ as demand in many sectors is strong. It’s become very beneficial for retailers to stock natural and organic products.”

Exhibitors this year include leading food brands such as Tea Tonic, Tropeaka, Ceres Organics and Lakanto. Returning will be the Start Up Zone, featuring the most innovative products from emerging brands that launched over the past two years including Koala Black Garlic, Cobram Harvest and Prepear.

Trade visitors will also hear from experts such as Niki Ford from Australian Organic, Chris Mackey from ActionCoach and Anastasia Lloyd-Wallis from Retail Doctor Group.

The free attendance speaker series will cover emerging consumer trends, retailer tips, insights into key consumer segments, marketing strategies and more.

All trade buyers can sit in on the industry’s most enthusiastic pitches alongside industry judges and hear from the people behind emerging brands.

The AFEX Business Summit will also be held Friday 28 May.

Aimed at manufacturers and brands in the natural and organic space, it will cover consumer strategy, capital raising and ecommerce, as well as upcoming trends and insights for 2021.

The Naturally Good Expo is on from 30-31 May, 2021, at Sydney’s International Convention Centre, Darling Harbour. Register today to reserve your place.

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