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Naturally Good returns to ICC in 2025

Naturally Good returns to ICC Sydney on May 26-27, 2025, marking 10 years of connecting Australia’s natural products community with retailers.

Naturally Good 2025 is all about creating meaningful connections, with a more targeted Buyer Program set to bring in independent and major retail buyers nationwide.

Exhibitors will have the chance to meet the right retailers, opening doors to lasting relationships and real business growth.

Event Director Sofie Teh shares, “Next year, our focus is all about connecting retailers with the most exciting brands in the natural space.

We’re dedicated to fostering meaningful relationships that drive the natural products industry forward. By supporting innovation and showcasing a diverse range of high-quality natural products, we aim to create an inspiring and impactful experience for everyone involved.”

On the evening of Day 1, a special Awards & Networking Night will be held to celebrate 10 years of Naturally Good.

It’s an opportunity for the community, brands and retailers to come together, celebrate the growth of natural products, honour those shaping the future, and connect on what’s next for conscious products.

A big focus for 2025 is what’s next in natural. A carefully curated lineup of conscious brands means visitors will discover the latest products in the natural space.

The Startup Zone will spotlight young, conscious brands, giving them a platform to connect with retailers eager for fresh ideas. Retailers can look forward to a free, dynamic stage on the expo floor, featuring engaging, practical sessions on the latest trends and innovations.

Pitch Fest is also back, giving emerging brands the chance to pitch their big ideas to retailers and investors – an ideal way to gain visibility and build connections with industry leaders. Naturally Good 2025 is set to be the most targeted and community-focused event yet.

With genuine connections, new ideas, and support for natural products at its core, this anniversary show is one the community can truly look forward to.

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