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Natvia launches world’s first sugar free icing mix

Natural sweetner brand, Natvia, will next month launch the world’s first sugar free icing mix, made with organic stevia and Erythritol, a naturally occurring nectar in fruit.

The product has only 0.4 calories per serve, is suitable for diabetic consumers, and is Natvia’s sixth product in its existing range of natural sweetners.

“Our Sugar Free Icing Mix has been developed with our customers in mind – all of whom are also looking for a sugar free option – so that they can recreate more of their favourite desserts while continuing to maintain their healthy diet and lifestyle,” said Samuel Tew, co-founder of Natvia.

While the product is targeted at consumers, Natvia is also hoping it’ll be embraced by the food manufacturing and food service industries across the world.

Natvia Icing Mix will be available for purchase in Coles supermarket starting March in a 375g pack.

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