Nerada Tea, based in Queensland, has encouraged environment-conscious Australians to choose its loose-leaf tea in support of the Plastic Free July movement.
Nerada loose-leaf black tea is grown on a 360ha plantation in the Atherton Tablelands and according to Nielsen market insights for May 2021, is Australia’s best-selling loose-leaf tea. The tea is produced in a recycled cardboard box with convenient pop-out pour spout, which is 100 per cent plastic-free with no inner liner or external wrapping.
The brand also offers a 125g loose leaf range available in independent grocery stores, including Australian Breakfast with Lemon Myrtle, Loose-Leaf Royal Devonshire with Smooth Vanilla and Loose-lead Earl Grey with Aromatic Bergamot. There is also a tinned range and refills sold via the Nerada website.
Plastic Free July has inspired over 326 million participants in 177 countries since 2010. According to the 2020 Plastic Free Foundation Impact Report, participants reduce household waste and recycling by 21kg per person per year. They also save 940 million kilos of plastic waste per year, with 8.5 out of 10 maintaining the habits following Plastic Free July.
Nerada has committed to minimising its environmental footprint with its Atherton Tablelands plantation receiving Rainforest Alliance Certification for its rigorous standards. The plantation is also 100 per cent pesticide-free.
“There are more great benefits to drinking loose-leaf tea,” Nerada Tea Plantation director Tony Poyner said.
“The way that it is brewed over time allows for more flavour to be extracted and it also brings back the ritual of brewing a pot of tea to enjoy with friends and family, encouraging us to slow down.”
Nerada is also currently trialling a 100 per cent plastic free paper for their tagless pot bags, expected to be introduced across the entire range by the end of 2021. Ongoing trials for plastic free tea bags are a high priority, expected to be introduced in the next 12 months.
Nerada’s loose-leaf black tea is available in supermarkets for $3.30.