The new “Premium Blend” tagline introduces the new English Breakfast range, while the “Australian Crafted” roundel emphasises the brand’s heritage.
Nerada Tea is a reputable brand in Australia, celebrated for its premium tea and herbal infusions, with over
50 years of expertise.
The tweak to the design was aimed at repositioning Nerada to emphasise its craftsmanship, expertise and aligning with Australia’s adventurous spirit.
Packaging design played a key role in enhancing brand visibility and recognition on shelves.