Nescafé’s new local partnership with Groupe SEB distribute Dolce Gusto will see the latter’s coffee machines in Australia and NZ for the first time.
The partnership is expected to bring innovation in portioned coffee to retail partners and coffee drinkers, further strengthening the presence of the Nescafé Dolce Gusto brand locally.
Groupe SEB is Nescafé Dolce Gusto’s biggest machine partner globally, with a relationship that spans 17 years since the system’s inception. Groupe SEB has a local and global presence due to its brand portfolio, which includes international brands such as Tefal, Krups, WMF, and All-Clad.
“We are delighted to announce our partnership with Nescafe Dolce Gusto in Australia and New Zealand,” said Groupe SEB Managing Director, Australia & New Zealand Joe Tizzone.
“Our two companies have enjoyed tremendous global success with an ongoing collaboration spanning a remarkable 17 years, so it made perfect sense for us to nurture this synergy on a local level. On one hand, Nestle has long been an iconic household name, while Krups is an emblematic brand with a strong expertise in the coffee experience.
Tizzone said that his company is looking forward to working with Nescafe Dolce Gusto to bring both retailers and consumers innovative products to coffee enthusiast and households across Australia and New Zealand.
“We’ve long admired Groupe SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is very exciting,” said Nestlé Oceania General Manager Coffee and Dairy Martin Brown.