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Nestlé enters global super-premium chocolate category

Nestlé has announced its entry into the global super-premium chocolate category with its almost 200-year old Swiss chocolate brand Cailler.

Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It is still produced at its original factory in Broc, ‘Maison Cailler’, using milk from local farms and high quality cocoa from the Nestlé Cocoa Plan.

Cailler’s global chocolate range features artwork hand-designed by Swiss artisan, Marianne Dubuis, who incorporates the Swiss art of découpage (paper-cutting) into her silhouette-based designs. Each one tells a part of the Cailler story.

“We’re pleased to introduce Cailler to the wider world” said Sandra Martinez, Head of Nestlé’s global confectionery business.

“It has all the characteristics of a super-premium product – a high quality product with a unique brand story and image. We believe it has significant global potential.”

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