Nestle has announced it will invest five thousand million pesos (USD 390 million) in Mexico over the next three years.
The series of investments are aimed at strengthening Nestlé’s production capacity and infrastructure in Mexico. Paul Bulcke, Nestlé CEO, announced the expansion plans at the World Economic Forum.
2010 marks the 80th anniversary of Nestlé in Mexico which now boasts 14 state of the art factories, over 6,000 employees, and a distribution network the company says is unparalleled in the industry.
A major part of the five thousand million pesos will be invested in the Nescafé soluble coffee plant in Toluca (State of Mexico).
Nestlé will increase the facility’s capacity by 40 per cent, which will make it the biggest soluble coffee plant in the world.
Thanks to the improvement of the flexible manufacturing capacity in its Toluca and Querétaro plants, Nestlé will be able to further customise its products to specific consumer needs such as Popularly Positioned Products (PPP) and out-of-home (OOH) formats.
The company will also invest in cutting-edge technology to increase the nutritional value of its milk products such as Nido and Svelty.
In addition, investment will be used to strengthen Mexico’s regional supply position in Latin America where it exports brands such as Nesquik, Coffee-Mate and Maggi.