Nestlé is considering alternative options for its Lean Cuisine brand in Australia, including selecting a new partner to manufacture and market the brand.
The announcement, on the 22nd of August, followed a decision by Simplot Australia not to renew its licence agreement to manufacture and market Lean Cuisine in Australia from end November 2019.
Simplot has manufactured and marketed Lean Cuisine under licence since 2009.
The decision is part of a broader review which will see Simplot Australia exit the frozen meals category to concentrate on its core capabilities in potatoes, vegetable, seafood, pasta and sauces.
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Lean Cuisine is a range of frozen prepared meals using quality ingredients and specifically developed by chefs and nutritionists.
The range is low in fat and free from artificial colours, flavours and preservatives.
Lean Cuisine meals are simply cooked and frozen, to maintain nutrition and great taste.
Nestlé and Simplot have committed to work closely together to ensure consumers and customers experience a smooth and seamless transition to continue Lean Cuisine’s successful journey to provide solutions for healthy living.