Nestlé and Starbucks Corporation have announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets in Southeast Asia, Oceania and Latin America by 2022.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” Nestlé head of Coffee Brands David Rennie said.
The 2020 sales of Starbucks products reached $4 billion, a double-digit organic growth compared to 2019.
“With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities, in a segment that is developing rapidly and attracting new and younger consumers,” Rennie said.
Starbucks also continues to strengthen its partnerships to extend the reach of the brand worldwide.
“With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these markets,” Starbucks International and Channel Development group president Michael Conway said.
“Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
Nestlé and Starbucks will initially focus on the most popular Ready-to-Drink products such as Starbucks Frappuccino and Starbucks Doubleshot, and continue to develop a strong pipeline. The products will be rolled out across a variety of channels, including online platforms.
Starbucks Ready-to-Drink coffee products are made with 100 per cent of the finest arabica beans, sourced from the world’s premier coffee regions.
The new collaboration builds on a successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.
Since forming the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide range of premium products at a fast pace – including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies.
Nestlé and Starbucks will continue to work together closely to develop new products and market strategies that will amplify the reach and expand the unique experience of the Starbucks brand globally.