New alkaline water launches

Introducing Aqualove, a new alkaline and eco-friendly water product to meet the growing demand for products that assist with neutralising the body’s PH balance.

Home-grown in the iconic Blue Mountains, Aqualove is infused with alkaline minerals enhances an active lifestyle.

With alkaline water rapidly flourishing in the USA, Sydney’s Ricky Herbert and Garrett Jandegian spent months researching and developing Aqualove to meet the local burgeoning interest for an easily accessible alkaline water with a great taste profile.

Ricky Herbert, Drinkpreneur and Director at Aqualove said, “we noticed an evolution of traditional water over in the States, and set out to create a superior alkaline drink, enriched with mineral content to ensure it contains an alkalinity of 9-10 on the pH scale.”

The pH scale measures how acidic or alkaline something is and ranges from 0 to 14, with 0 being highly acidic and 14 being highly alkaline. For optimum health, our bodies need to maintain a good level of alkalinity of between 7.2 and 7.6 pH

“We’ve noticed a clear shift in consumer demand towards healthier, lower calorie categories and wanted to create a fun, innovative and sustainable product in line with our lifestyle that we believe will resonate with our consumers,” said Herbert.

The rainbow branding reminiscent of the pH scale, offers a unique and creative point of difference to other alkaline products on the market and connects with consumers in a way that reflects today’s social media driven culture.

“We wanted to create a thirst for a product that positively impacts the body, mind and planet, with a chic design that inspires consumers to view it as an accessory that forms part of their image,” said Herbert.

The sleek bottle design is a nod to innovation and ergonomics – Aqualove’s biosphere packaging technology increases the biodegradation of the bottles to just five years, playing to strengthening human interest in environmentally friendly products.